We pride ourselves on practical and relevant visual communication, and aim to achieve this by forming close bonds with our clients, their field of work and their business aspirations.

We are a small team, working from a studio in the heart of Richmond, committed to producing high quality graphic design and marketing outcomes for commercial, Semi-Government, cultural and community groups and individuals.

Established in 1998, we have over 13 years experience creating interpretative signage, web design, branding and print outcomes.

Studio director, Ian Dalton, has had a vast and varied experience in the world of design, advertising and marketing. Originally an Illustrator, he worked with and was greatly influenced by the very talented Barrie Tucker of The Barrie Tucker Company.

To gain a broader understanding of business, he then moved on to hold the position of National Marketing and Advertising Manager of Ted’s Camera Stores for a period of 20 years, before starting up his own design studio in 1998.

Since then he’s been working with a broad range of clients including the Office of the Governor, Foster’s Group Ltd, Gribbles Pathology, various local councils, and, companies within the finance and landscape sectors. Ian has had a keen life long interest in Small Group and Community Therapy and a continuing involvement with Meditation, Mindfulness and Transpersonal Psychology.

Ian has been recognised as a Paul Harris Fellow by the Rotary Club of Kew for his past (and continuing) work with the club’s bi-annual Garden DesignFest. Ian is honoured and a little chastened when he has observed the great unrecognised work done by many Rotarians over many years. Ian is not a member of Rotary but supports their great work around the world.

Work featured on this site spans the lifetime of Ian’s career.

Our principles:

We love what we do. It is our absolute pleasure to be creating visual communication that is both relevant and engaging, allowing us to produce successful design solutions that present our clients to the world in fresh and captivating ways.

We like to have clear and open communication with our clients from the very beginning. We get to know their business and immerse ourselves in their client base to better understand what they are trying to achieve.

We are an organised bunch, capable of project managing jobs of all sizes. We keep to our time lines and deliver to our clients when and as promised. Occasionally our clients require more involved project management, particularly for large and complex websites where a large amount of information needs to be coordinated; in these cases we are capable of taking on the responsibility of coordinating content, copy writing and liaising with all parties to ensure things run smoothly and efficiently.

Our services:

We design logos and branding strategies, websites, special publications, print and online advertising, interpretative and wayfinding signage, electronic direct mail and interactive media. We also offer copy writing, illustration and photography services.

A typical process:

We start by meeting with our clients in person, to discuss their needs and all required outcomes. We then go away and prepare a written brief to confirm both parties are on the same page about direction and outcome.

After assessing what is involved in the job, we provide a fee estimate. Once that is approved, we can begin the design process; we will carry out relevant research and come up with initial ideas and directions. From there we generate design concepts, which we present to the client.

The client then chooses a design direction and we will go back to refine it and develop it further. We will go back and forth from here until the final outcome is approved. Finally, we prepare finished artwork and send it off to our printer, web developer or manufacturer.

Before you meet with us:

Have clarity. It is always good to have a clear idea of what you’re looking for before you come to us. This will save time and money when it comes to the design process. Think about exactly what it is you would like to say with your outcome. What is its purpose? Who are you targeting? If you like, collect examples of similar outcomes or ideas for discussion with us.

We see design and our interaction with you as a fluid process, involving creativity, consultation, co-operation and compromise. Simply put, we’re in this together to get the best result for you and your business or organisation, and, hopefully enjoying ourselves as we work through that process.

We have enjoyed continuing work with the following businesses and groups: