HEAC is a Melbourne-based electrical contractor. Running just 4 people strong, they have the capability to ‘punch above their weight’ undertaking jobs of commercial and industrial size. Their identity needed to feel strong, tough and resilient, and show that they were serious contenders against the larger lectrical companies. The logo takes on a stencil-like quality, as the electricians had normally used a stencil to spray paint their logo onto completed work as a means of branding and leaving contact details. ID designed both a logo and a website for the company that reflected these key characteristics.
This website is still in its construction phase